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𝗛𝗘𝗔𝗗 𝗢𝗙 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚, 𝗖𝗢𝗠𝗠𝗘𝗥𝗖𝗜𝗔𝗟 𝗔𝗡𝗗 𝗖𝗢𝗠𝗠𝗨𝗡𝗜𝗖𝗔𝗧𝗜𝗢𝗡𝗦 𝗔𝗣𝗣𝗢𝗜𝗡𝗧𝗠𝗘𝗡𝗧

Aug 22, 2022

The Botswana Football Association is pleased to announce the appointment of Ms. Carol Kgafela as Head of Marketing, Commercial and Communications with immediate effect. Ms. Kgafela is a well known and respected Communications and Marketing personality with traceable record from Hotwire PRC to Orange Botswana and recently with CEDA.

Ms. Kgafela is currently pursuing a Masters Degree in Media and Communications with the University of Botswana. She also holds a Bachelor of Media Studies from the University of Botswana. Ms. Kgafela also possesses a Certificate in Marketing Management from Stellenbosch University and a Certificate in Digital Marketing from the University of Cape Town.

Ms. Kgafela is expected to bring innovation and clarity in the Communications department simultaneously advancing BFA’s commercial interests.

We warmly welcome Carol to our Team and wish her the best of luck.

Thank you.

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BFA Welcomes New Zebras Head Coach, Morena Ramoreboli

The Botswana Football Association (BFA) is proud to announce the appointment of Mr. Morena Ramoreboli as the new Head Coach of the Zebras. This marks an exciting new chapter for Botswana football, as the men’s and women’s national teams recently achieved historic qualifications for the prestigious Africa Cup of Nations (AFCON) in 2025 – only the second time both teams have qualified in the same year.

Mr. Ramoreboli brings over a decade of top-level coaching experience and holds a CAF A license. His accomplishments include winning two Botswana Premier League titles and securing two CAF Champions League qualifications with Jwaneng Galaxy, achieving significant victories against teams like Orlando Pirates and Wydad Athletic Club. His familiarity with many of Botswana’s players from his time at the club level ensures a seamless transition into his new role.

The BFA has set clear targets for Mr. Ramoreboli, including progressing beyond the group stages at AFCON 2025, collecting at least 12 points in the 2026 World Cup qualifiers, qualifying for CHAN 2026, and winning the 2025 COSAFA Senior Men’s Challenge. Additionally, improving Botswana’s FIFA ranking to the top 30 in Africa is a key objective.

To achieve these goals, the BFA is committed to providing the necessary resources and support for the Zebras. The Association also calls on all Batswana to rally behind Mr. Ramoreboli and the national teams. Fans are encouraged to attend matches and create an electrifying atmosphere during the World Cup qualifiers. Plans are underway to make travel packages available for supporters to cheer on the teams in Morocco for the Women’s AFCON and in December for the men’s AFCON.

The BFA also appeals to the media to play an active role in building excitement and uniting the nation behind the Zebras and Mares. A collaborative committee will be formed to drive fan engagement and ensure widespread support.

“We are confident that with Mr. Ramoreboli’s vision, experience, and leadership, the Zebras will achieve great success. With unity and the unwavering support of the nation, there is no limit to what we can accomplish,” said the BFA President.