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BFA – Pula Sports Marketing Settle Differences

Nov 27, 2017

The Botswana Football Association (BFA) has entered into an agreement with Pula Sports Marketing to pay the latter after the marketing company took BFA to court over unpaid fees.

Pula Sports Marketing was the company that represented the Botswana Premiership in a sponsorship negotiation capacity in 2014. The Association and Pula Sports’ relationship ended badly and the company took legal action against BFA.

The matter has been settled out of court with the association binded to a payment plan decided by the two parties. The Association has had to look into its finance in order to make a payment plan however there was a delay in communication of this to Pula Sports Marketing.

The Botswana Football Association properties have NOT BEEN ATTACHED as a result. We believe it is in the best interest of the nation and the Association to take responsibility for any and all liability regardless. We however will bring to book anyone responsible for improper administration of public funds at the Association past, present or in the future.

The President of the BFA sent this release this Saturday morning

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BFA Welcomes New Zebras Head Coach, Morena Ramoreboli

The Botswana Football Association (BFA) is proud to announce the appointment of Mr. Morena Ramoreboli as the new Head Coach of the Zebras. This marks an exciting new chapter for Botswana football, as the men’s and women’s national teams recently achieved historic qualifications for the prestigious Africa Cup of Nations (AFCON) in 2025 – only the second time both teams have qualified in the same year.

Mr. Ramoreboli brings over a decade of top-level coaching experience and holds a CAF A license. His accomplishments include winning two Botswana Premier League titles and securing two CAF Champions League qualifications with Jwaneng Galaxy, achieving significant victories against teams like Orlando Pirates and Wydad Athletic Club. His familiarity with many of Botswana’s players from his time at the club level ensures a seamless transition into his new role.

The BFA has set clear targets for Mr. Ramoreboli, including progressing beyond the group stages at AFCON 2025, collecting at least 12 points in the 2026 World Cup qualifiers, qualifying for CHAN 2026, and winning the 2025 COSAFA Senior Men’s Challenge. Additionally, improving Botswana’s FIFA ranking to the top 30 in Africa is a key objective.

To achieve these goals, the BFA is committed to providing the necessary resources and support for the Zebras. The Association also calls on all Batswana to rally behind Mr. Ramoreboli and the national teams. Fans are encouraged to attend matches and create an electrifying atmosphere during the World Cup qualifiers. Plans are underway to make travel packages available for supporters to cheer on the teams in Morocco for the Women’s AFCON and in December for the men’s AFCON.

The BFA also appeals to the media to play an active role in building excitement and uniting the nation behind the Zebras and Mares. A collaborative committee will be formed to drive fan engagement and ensure widespread support.

“We are confident that with Mr. Ramoreboli’s vision, experience, and leadership, the Zebras will achieve great success. With unity and the unwavering support of the nation, there is no limit to what we can accomplish,” said the BFA President.