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Botswana And Umbro announce partnership

BFA and Umbro are pleased to announce a new long-term partnership agreement.

The BFA have been making strides in the right direction to improve football within the country, as well as the performances of the National Team. Umbro and Botswana’s recent resurgence in African football makes for an exciting partnership.

Umbro will be the exclusive global technical partner of the national team, supplying the Zebras playing squad with best-in-class authentic competition, training, and off field apparel. Umbro will also supply the technical and management staff with Botswana FA branded apparel. Supporter gear will be available for Botswana fans to purchase.

The Botswana Football Association President Maclean Letshwiti said:

“We are delighted to partner with Umbro as our technical partner. Botswana football is taking steps to improve the long term vision of football and hence Umbro showed great belief and trust in our ambitious future. It was only right we partner with a company that can back our plans allowing us to look and feel world-class. Our national teams are our pride and joy and our people will now be able to support our teams looking good. “

Donovan Bell from Umbro South Africa said: “We are excited to partner with the Botswana Football Association again and I’m sure it will be a great relationship. We have been able to secure distribution with a retail chain to ensure that fans can purchase their National Team replica jersey across the country. The bespoke jersey will be available in stores early in April 2019.”

Donovan Bell from Umbro South Africa said: “We are excited to partner with the Botswana Football Association again and I’m sure it will be a great relationship. We have been able to secure distribution with a retail chain to ensure that fans can purchase their National Team replica jersey across the country. The bespoke jersey will be available in stores early in April 2019.”

Umbro was established in 1924, and is a brand dedicated to providing clothing and equipment for all formats of football. From professional to amateur players, fans, to those inspired by football culture, Umbro offers a wide selection of products across performance and lifestyle and across all levels of the game. Recent lifestyle projects include collaborations with British designers Christopher Raeburn and Henry Holland.

On the pitch, alongside the Botswana National Team, Umbro sponsor a number of top teams around the world including Everton, West Ham United, AFC Bournemouth and Huddersfield Town (English Premier League); FC Schalke 04, Werder Bremen and 1. FC Nürnberg (German Bundesliga); AmaZulu FC, Black Leopards FC, Bloemfontein Celtic FC and Cape Town City FC (South African Premier Soccer League); Township Rollers FC (Botswana Premier League); AFC Leopards (Kenyan Premier League); Accra Hearts of Oak (Ghana Premier League); ZESCO United FC (Zambian Premier League).

ShockProof is a global brand management company and the official licensee for Umbro. ShockProof provides brands with a platform to build their business in Africa, (excluding North Africa) through their multiple business functions.

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Botswana and Algeria Strengthen Sports Ties, with Football Development in Focus

Francistown, Botswana – The Honourable Minister of Sport & Arts, Mr. Jacob Kelebeng, recently welcomed a courtesy visit from Honourable Walid Sadi, Algeria’s Minister of Youth & Sports, along with His Excellency Ambassador Abdelmalek Tigharhar of Algeria.

The discussions centered on fostering collaboration between the two nations in sports development, with particular emphasis on Paralympics, football, boxing, and athletics. This engagement presents valuable opportunities for Botswana to benefit from Algeria’s advanced sporting infrastructure, training programs, and technical expertise.

As part of the visit, Honourable Sadi also met with BFA President Mr. Tariq Babitseng, alongside Minister Kelebeng. Discussions highlighted Algeria’s well-established football development structures, coaching programs, and talent identification pathways, which could serve as a benchmark for Botswana’s football growth strategy.

BFA President Emphasizes Football Development

Speaking on the significance of the engagement, BFA President Mr. Tariq Babitseng expressed enthusiasm about the partnership, noting that Botswana stands to gain valuable insights from Algeria’s football model.

“Football development remains a key priority for the BFA, and this engagement allows us to benchmark against one of Africa’s leading football nations. Algeria’s structured approach to grassroots football, coaching development, and high-performance training presents a great learning opportunity for Botswana. We are excited about the potential collaborations that will enhance our football structures and elevate the sport in the country,” said Babitseng.

The Minister was accompanied by Permanent Secretary Ms. Nancy Chengeta of the Ministry of Sport & Arts (MOSA), along with key sports leadership figures, including:

✅ BNSC Chairperson: Mr. Marumo Morule

✅ BNSC CEO: Mr. Tuelo D. Serufho

✅ BNSC Executive Management

✅ Botswana Football Association (BFA) Executives

✅ Various dignitaries and stakeholders

The BFA remains committed to building strategic international partnerships that contribute to the growth, professionalization, and long-term sustainability of football in Botswana.

 

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