Botswana Football Association invites suitably qualified professionals to apply for the position of MARKETING OFFICER.
QUALIFICATIONS
Bachelor’s degree
in journalism, marketing, public relations preferred. Graduate degree in a
related field is desirable, Football Marketing, or any other related field.
EXPERIENCE
Minimum of 5
years’ experience in marketing, communications or public relations with
demonstrated success, preferably in the not-for-profit or association sector.
KEY
SKILLS AND COMPETENCIES
- Communication and literacy, including writing creative and engaging copy,
proof‐reading and correcting content, presentation and public speaking skills
- An understanding of the briefing and design process, demonstrated by the
production of marketing campaigns, including promotional materials
- An understanding of filming events
- Relationship management
- Negotiation and influencing
- Personal organisation and time management: an ability to prioritise, to work
flexibly, to work to tight deadlines; to complete tasks
MAIN
PURPOSE OF THE JOB
To increase the reach and impact of
BFA’s profile and visibility through the delivery of high value and influential
marketing, communications and PR in Botswana and internationally, thereby
significantly contributing to the development of new programme partnerships and
funding opportunities.
KEY
PERFORMANCE AREAS / MAIN DUTIES
- Develop and deliver creative marketing
and communication strategies, plans and approaches to help market and position
BFA to attract partners and win fund
- Responsible for creating, implementing
and measuring the success of:
• A comprehensive
marketing, communications and public relations program that will enhance the
Organization’s image and position within the marketplace and the general
public, and facilitate internal and external communications; and,
• All
Organization marketing, communications and public relations activities and
materials including publications, media relations, client acquisition and so
forth.
- Ensure articulation of Organization’s
desired image and position, assure consistent communication of image and
position throughout the Organization, and assure communication of image and
position to all constituencies, both internal and external.
- Responsible for editorial direction,
design, production and distribution of all Organization publications.
- Coordinate media interest in the
Organization and ensure regular contact with target media and appropriate
response to media requests.
- Act as the Organization’s representative
with the media.
- Coordinate the appearance of all
Organization print and electronic materials such as letterhead, use of logo,
brochures, etc.
- Develop, coordinate and oversee
programs, technical assistance and resource materials to assist chapters in the
marketing, communications and positioning of their activities.
- Provide counsel to chapters on
marketing, communications and public relations.
- Ensure that the Organization regularly
conducts relevant market research and coordinate and oversee this activity.
- Monitor trends.
- Leads projects as assigned, such as
cause-related marketing and special events.
Planning and Budgeting
1. Responsible for the achievement of
marketing/communications/public relations mission, goals and financial
objectives. Ensure that evaluation systems are in place related to these goals
and objectives and report progress to the CEO and Board.
2.
Develop short- and long-term plans and budgets for the
marketing/communications/ public relations program and its activities, monitor
progress, assure adherence and evaluate performance.
3.
Recommend short- and long-term Organization goals and objectives to the ceo.
4.
Develop, implement and monitor systems and procedures necessary to the smooth
operation of the marketing/communications/public relations function.
5.
Keep informed of developments in the fields of marketing, communications and
public relations, not-for-profit management and governance, [and the specific
business of the Organization and use this information to help the Organization
operate with initiative and innovation.
