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Job Advertisement – Marketing Officer

Botswana Football Association invites suitably qualified professionals to apply for the position of MARKETING OFFICER.

QUALIFICATIONS

Bachelor’s degree in journalism, marketing, public relations preferred. Graduate degree in a related field is desirable, Football Marketing, or any other related field.

EXPERIENCE

Minimum of 5 years’ experience in marketing, communications or public relations with demonstrated success, preferably in the not-for-profit or association sector.

KEY SKILLS AND COMPETENCIES

  • Communication and literacy, including writing creative and engaging copy,  proof‐reading and correcting content, presentation and public speaking skills 
  • An understanding of the briefing and design process, demonstrated by the  production of marketing campaigns, including promotional materials 
  • An understanding of filming events 
  • Relationship management 
  • Negotiation and influencing 
  • Personal organisation and time management: an ability to prioritise, to work  flexibly, to work to tight deadlines; to complete tasks  

MAIN PURPOSE OF THE JOB

To increase the reach and impact of BFA’s profile and visibility through the delivery of high value and influential marketing, communications and PR in Botswana and internationally, thereby significantly contributing to the development of new programme partnerships and funding opportunities.

KEY PERFORMANCE AREAS / MAIN DUTIES

  1. Develop and deliver creative marketing and communication strategies, plans and approaches to help market and position BFA to attract partners and win fund
  2. Responsible for creating, implementing and measuring the success of:

• A comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and,

• All Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.

  • Ensure articulation of Organization’s desired image and position, assure consistent communication of image and position throughout the Organization, and assure communication of image and position to all constituencies, both internal and external.
  • Responsible for editorial direction, design, production and distribution of all Organization publications.
  • Coordinate media interest in the Organization and ensure regular contact with target media and appropriate response to media requests.
  • Act as the Organization’s representative with the media.
  • Coordinate the appearance of all Organization print and electronic materials such as letterhead, use of logo, brochures, etc.
  • Develop, coordinate and oversee programs, technical assistance and resource materials to assist chapters in the marketing, communications and positioning of their activities.
  • Provide counsel to chapters on marketing, communications and public relations.
  • Ensure that the Organization regularly conducts relevant market research and coordinate and oversee this activity.
  • Monitor trends.
  • Leads projects as assigned, such as cause-related marketing and special events.

Planning and Budgeting

 1. Responsible for the achievement of marketing/communications/public relations mission, goals and financial objectives. Ensure that evaluation systems are in place related to these goals and objectives and report progress to the CEO and Board.

2. Develop short- and long-term plans and budgets for the marketing/communications/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.

3. Recommend short- and long-term Organization goals and objectives to the ceo.

4. Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.

5. Keep informed of developments in the fields of marketing, communications and public relations, not-for-profit management and governance, [and the specific business of the Organization and use this information to help the Organization operate with initiative and innovation.

News

Botswana and Algeria Strengthen Sports Ties, with Football Development in Focus

Francistown, Botswana – The Honourable Minister of Sport & Arts, Mr. Jacob Kelebeng, recently welcomed a courtesy visit from Honourable Walid Sadi, Algeria’s Minister of Youth & Sports, along with His Excellency Ambassador Abdelmalek Tigharhar of Algeria.

The discussions centered on fostering collaboration between the two nations in sports development, with particular emphasis on Paralympics, football, boxing, and athletics. This engagement presents valuable opportunities for Botswana to benefit from Algeria’s advanced sporting infrastructure, training programs, and technical expertise.

As part of the visit, Honourable Sadi also met with BFA President Mr. Tariq Babitseng, alongside Minister Kelebeng. Discussions highlighted Algeria’s well-established football development structures, coaching programs, and talent identification pathways, which could serve as a benchmark for Botswana’s football growth strategy.

BFA President Emphasizes Football Development

Speaking on the significance of the engagement, BFA President Mr. Tariq Babitseng expressed enthusiasm about the partnership, noting that Botswana stands to gain valuable insights from Algeria’s football model.

“Football development remains a key priority for the BFA, and this engagement allows us to benchmark against one of Africa’s leading football nations. Algeria’s structured approach to grassroots football, coaching development, and high-performance training presents a great learning opportunity for Botswana. We are excited about the potential collaborations that will enhance our football structures and elevate the sport in the country,” said Babitseng.

The Minister was accompanied by Permanent Secretary Ms. Nancy Chengeta of the Ministry of Sport & Arts (MOSA), along with key sports leadership figures, including:

✅ BNSC Chairperson: Mr. Marumo Morule

✅ BNSC CEO: Mr. Tuelo D. Serufho

✅ BNSC Executive Management

✅ Botswana Football Association (BFA) Executives

✅ Various dignitaries and stakeholders

The BFA remains committed to building strategic international partnerships that contribute to the growth, professionalization, and long-term sustainability of football in Botswana.

 

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