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BFA and Choppies Group announce a 3-year sponsorship

Feb 28, 2018

Botswana Football Association and Choppies Group announced a 3-year sponsorship yesterday, valued at P3, 780, 000. The sponsorship is towards the youth male national teams; namely under-20, under-17 and under-15.

The under 20 team is the first to benefit from this sponsorship as they have been in the camp the whole of February and last weekend of January. The sponsorship will assist in their preparations and take care of the teams.

In his acceptance, Football Association President Maclean Letshwiti, highlighted that Choppies is no stranger to supporting Botswana sports, from events like Olympic Games 2012 and 2016 to now joining football. Sports Excellence is an initiative that the company has always looked at with excitement and passion.

“Choppies has understood that for any country to benefit from sporting excellence there is the need to invest in the early development of that code. When the long-term vision of BFA was shared with them the company immediately fell in love with what the association wanted to achieve. Choppies did not want to celebrate the joys of a journey they weren’t part off, they speak highly of the need to walk this journey with us and ensure they pay back to the society that they leave in and trade with,” said Letshwiti.

“As of today, we start a journey to developing youth that will in the future put Botswana on the map. We wish to start with the current under-15 and under-17 and build a strong team that will dominate the COSAFA region. With the under 17 and 20 teams, we need a team that will compete for a possible birth to the 2024 Olympics, ” continued Letshwiti.

“We are delighted to have such a partner who will assist our teams in reducing the financial cost of the association. We are humbled that you are now taking the lead once again in showing that a sport as manageable as football needs to be used as a vehicle to social empowerment and a driver of the new marketing waves in our society,” concludeBFA President Maclean

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BFA Welcomes New Zebras Head Coach, Morena Ramoreboli

The Botswana Football Association (BFA) is proud to announce the appointment of Mr. Morena Ramoreboli as the new Head Coach of the Zebras. This marks an exciting new chapter for Botswana football, as the men’s and women’s national teams recently achieved historic qualifications for the prestigious Africa Cup of Nations (AFCON) in 2025 – only the second time both teams have qualified in the same year.

Mr. Ramoreboli brings over a decade of top-level coaching experience and holds a CAF A license. His accomplishments include winning two Botswana Premier League titles and securing two CAF Champions League qualifications with Jwaneng Galaxy, achieving significant victories against teams like Orlando Pirates and Wydad Athletic Club. His familiarity with many of Botswana’s players from his time at the club level ensures a seamless transition into his new role.

The BFA has set clear targets for Mr. Ramoreboli, including progressing beyond the group stages at AFCON 2025, collecting at least 12 points in the 2026 World Cup qualifiers, qualifying for CHAN 2026, and winning the 2025 COSAFA Senior Men’s Challenge. Additionally, improving Botswana’s FIFA ranking to the top 30 in Africa is a key objective.

To achieve these goals, the BFA is committed to providing the necessary resources and support for the Zebras. The Association also calls on all Batswana to rally behind Mr. Ramoreboli and the national teams. Fans are encouraged to attend matches and create an electrifying atmosphere during the World Cup qualifiers. Plans are underway to make travel packages available for supporters to cheer on the teams in Morocco for the Women’s AFCON and in December for the men’s AFCON.

The BFA also appeals to the media to play an active role in building excitement and uniting the nation behind the Zebras and Mares. A collaborative committee will be formed to drive fan engagement and ensure widespread support.

“We are confident that with Mr. Ramoreboli’s vision, experience, and leadership, the Zebras will achieve great success. With unity and the unwavering support of the nation, there is no limit to what we can accomplish,” said the BFA President.