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BFA welcomes the appointment of Serufho as BNSC CEO

Jun 4, 2021

GABORONE, Botswana – The Botswana Football Association (BFA) warmly congratulates and welcomes Mr. Tuelo Daniel Serufho on his recent appointment as the Chief Executive Officer (BNSC) of the Botswana National Sports Commission (BNSC). Serufho’s appointment came into effect on June 1^st, 2021, on a four-year term. The BFA expressed elation with the appointment of Serufho, adding that his track record is distinguished and well deserved.

Armed with a bachelor’s degree in Sport and Recreation Management and an Executive Masters in Sports Organization Management,Serufho has been Caretaker CEO of the Commission since October 2020.

“The BFA is equally delighted on your appointment and wish you a good working relationship in improving and developing sports, particularly football. Quite befitting is that you bring to the commission vast experience in sport organisation management and delivery of international sport competitions, as you command local, regional, and global respect having worked extensively in sports,” said the Secretariat.

Furthermore, the BFA added, “Your journey is inspiring having started as a development officer for Botswana Tennis Association in the employ of the BNSC where you rose through the ranks until becoming the head of Research, Monitoring and Evaluation Unit. You also served in several key capacities, including as General Manager for the Botswana Games – a biennial sport celebration that has now become one of Botswana’s flagship events.”

Serufho has been instrumental as one of the key driving forces behind the Botswana Games and building Botswana’s profile of hosting international events by successfully leading the delivery of two African Championships in Tennis.

“As the founding CEO of the Botswana National Olympic Committee (BNOC) – a role you held until moving to the commission, it was during your tenure at the BNOC that Botswana achieved its most celebrated results, including the first gold medal, first Olympic Games medal, first world Championship medal and numerous world and Commonwealth records, some of which are still to be surpassed,” added the BFA.

Serufho has served on numerous international sport structures such as the Association of National Olympic Committees of Africa (ANOCA)’s Games Commission, ANOCA Zone VI Board as Secretary-General as well as being a member of some of the International Olympic Committee (IOC) Working Group.

“We warmly welcome you to the BNSC top seat and offer you our outmost support during your tenure.”

For his part, the BFA President said, “The BFA and I are equally committed to continuing to support the BNSC in advancing all important sporting reforms, in order to make full use of the many opportunities our mutual relationship offers to bring our stakeholders together and advance sports in general particularly football.”

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BFA Welcomes New Zebras Head Coach, Morena Ramoreboli

The Botswana Football Association (BFA) is proud to announce the appointment of Mr. Morena Ramoreboli as the new Head Coach of the Zebras. This marks an exciting new chapter for Botswana football, as the men’s and women’s national teams recently achieved historic qualifications for the prestigious Africa Cup of Nations (AFCON) in 2025 – only the second time both teams have qualified in the same year.

Mr. Ramoreboli brings over a decade of top-level coaching experience and holds a CAF A license. His accomplishments include winning two Botswana Premier League titles and securing two CAF Champions League qualifications with Jwaneng Galaxy, achieving significant victories against teams like Orlando Pirates and Wydad Athletic Club. His familiarity with many of Botswana’s players from his time at the club level ensures a seamless transition into his new role.

The BFA has set clear targets for Mr. Ramoreboli, including progressing beyond the group stages at AFCON 2025, collecting at least 12 points in the 2026 World Cup qualifiers, qualifying for CHAN 2026, and winning the 2025 COSAFA Senior Men’s Challenge. Additionally, improving Botswana’s FIFA ranking to the top 30 in Africa is a key objective.

To achieve these goals, the BFA is committed to providing the necessary resources and support for the Zebras. The Association also calls on all Batswana to rally behind Mr. Ramoreboli and the national teams. Fans are encouraged to attend matches and create an electrifying atmosphere during the World Cup qualifiers. Plans are underway to make travel packages available for supporters to cheer on the teams in Morocco for the Women’s AFCON and in December for the men’s AFCON.

The BFA also appeals to the media to play an active role in building excitement and uniting the nation behind the Zebras and Mares. A collaborative committee will be formed to drive fan engagement and ensure widespread support.

“We are confident that with Mr. Ramoreboli’s vision, experience, and leadership, the Zebras will achieve great success. With unity and the unwavering support of the nation, there is no limit to what we can accomplish,” said the BFA President.