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BFA CEO attends GS Academy Programme

Apr 12, 2021

The Botswana Football Association (BFA) Chief Executive Officer, Mrs. Goabaone G. Taylor is in Maputo, Mozambique, from today, 12 -16 April 2021, where she’s attending a training program hosted by COSAFA. Designed for General Secretaries of Football Associations, the GS Academy provides essential knowledge, tools and networks needed to manage Football Associations successfully and strategically.

“This program provides practical issues faced by General Secretaries in their daily work. It is supported by leading professionals in the football industry and former General Secretaries of UEFAs member associations. It’s a week-long programme that provides a platform for participants to discuss current and future challenges faced by FAs and share best practices,” the UEFA Academy website reads.

COSAFA Secretary General, Sue Destombes

By attending this programme, it shows a great commitment by the BFA to upskill the incoming CEO Mrs. Goabaone Taylor so she can adapt and quickly assimilate practical tools that will positively impact the BFA.

Last week, the new CEO was taken through a two-day induction programme facilitated by Mamelodi Consulting to bring her up to speed with the structures of the BFA, operational matters within the Secretariat such as standing committees, judicial bodies, regional structures and all the necessary tools of trade.

The CEO said “acquiring these skills will help me to gain insights from industry experts, effectively manage football governance and strategy, understand the importance of financial planning to ensure proper player development, player administration and game administration. By the end of the week, I will have a clear view on ‘a day in the life of’ a General Secretary.”

BFA Secretary General Taylor with her counterparts from Ghana and Liberia FAs

The BFA President, Maclean Letshwiti said sending Goaba to the UEFA GS Academy is a great move as it will upskill, reskill, and prepare the new CEO for the future, which holds the key to the success of the BFA as an organization.

“I’m confident that she will come back having harnessed her grasp on matters of football. As the BFA, we must always ensure we help our employees grow professionally and personally in order to retain and engage them,” said Letshwiti.

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BFA Welcomes New Zebras Head Coach, Morena Ramoreboli

The Botswana Football Association (BFA) is proud to announce the appointment of Mr. Morena Ramoreboli as the new Head Coach of the Zebras. This marks an exciting new chapter for Botswana football, as the men’s and women’s national teams recently achieved historic qualifications for the prestigious Africa Cup of Nations (AFCON) in 2025 – only the second time both teams have qualified in the same year.

Mr. Ramoreboli brings over a decade of top-level coaching experience and holds a CAF A license. His accomplishments include winning two Botswana Premier League titles and securing two CAF Champions League qualifications with Jwaneng Galaxy, achieving significant victories against teams like Orlando Pirates and Wydad Athletic Club. His familiarity with many of Botswana’s players from his time at the club level ensures a seamless transition into his new role.

The BFA has set clear targets for Mr. Ramoreboli, including progressing beyond the group stages at AFCON 2025, collecting at least 12 points in the 2026 World Cup qualifiers, qualifying for CHAN 2026, and winning the 2025 COSAFA Senior Men’s Challenge. Additionally, improving Botswana’s FIFA ranking to the top 30 in Africa is a key objective.

To achieve these goals, the BFA is committed to providing the necessary resources and support for the Zebras. The Association also calls on all Batswana to rally behind Mr. Ramoreboli and the national teams. Fans are encouraged to attend matches and create an electrifying atmosphere during the World Cup qualifiers. Plans are underway to make travel packages available for supporters to cheer on the teams in Morocco for the Women’s AFCON and in December for the men’s AFCON.

The BFA also appeals to the media to play an active role in building excitement and uniting the nation behind the Zebras and Mares. A collaborative committee will be formed to drive fan engagement and ensure widespread support.

“We are confident that with Mr. Ramoreboli’s vision, experience, and leadership, the Zebras will achieve great success. With unity and the unwavering support of the nation, there is no limit to what we can accomplish,” said the BFA President.