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The Project Time For Change

May 16, 2019

Botswana Football Association (BFA) has commissioned a P20 million investment in sustainable commercial projects and human resource development.

The National Executive Committee (NEC) of the BFA has resolved to invest in infrastructure and other diverse commercial instruments that will guarantee long term return on investment.

The Project Time for Change is not only geared at financial health but is also centred on up-skilling football administrators in the regions in key areas of business acumen, commercialisation, financial management, corporate governance, risk management and sponsorship management.

This is a capacity building programme for leadership in regions to ensure that football administrators at all levels possess requisite skills to manage football in a professional and sustainable manner.

The goal of the project is to ensure adherence to corporate governance protocols which will in turn help in building a positive image of football in Botswana. The Board of BFA believes that good governance is critical in creating a professional environment that is conducive to attract sponsorship.

The Project Time For Change which is supported by FIFA will be facilitated by the experienced former FIFA Development Officer For Eastern and Southern Africa Ashford Mamelodi who will create regional Centers for Development, identify skilled people to work in areas of football administration and technical department in order to decentralise trained and skilled human resources across the country.

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BFA Welcomes New Zebras Head Coach, Morena Ramoreboli

The Botswana Football Association (BFA) is proud to announce the appointment of Mr. Morena Ramoreboli as the new Head Coach of the Zebras. This marks an exciting new chapter for Botswana football, as the men’s and women’s national teams recently achieved historic qualifications for the prestigious Africa Cup of Nations (AFCON) in 2025 – only the second time both teams have qualified in the same year.

Mr. Ramoreboli brings over a decade of top-level coaching experience and holds a CAF A license. His accomplishments include winning two Botswana Premier League titles and securing two CAF Champions League qualifications with Jwaneng Galaxy, achieving significant victories against teams like Orlando Pirates and Wydad Athletic Club. His familiarity with many of Botswana’s players from his time at the club level ensures a seamless transition into his new role.

The BFA has set clear targets for Mr. Ramoreboli, including progressing beyond the group stages at AFCON 2025, collecting at least 12 points in the 2026 World Cup qualifiers, qualifying for CHAN 2026, and winning the 2025 COSAFA Senior Men’s Challenge. Additionally, improving Botswana’s FIFA ranking to the top 30 in Africa is a key objective.

To achieve these goals, the BFA is committed to providing the necessary resources and support for the Zebras. The Association also calls on all Batswana to rally behind Mr. Ramoreboli and the national teams. Fans are encouraged to attend matches and create an electrifying atmosphere during the World Cup qualifiers. Plans are underway to make travel packages available for supporters to cheer on the teams in Morocco for the Women’s AFCON and in December for the men’s AFCON.

The BFA also appeals to the media to play an active role in building excitement and uniting the nation behind the Zebras and Mares. A collaborative committee will be formed to drive fan engagement and ensure widespread support.

“We are confident that with Mr. Ramoreboli’s vision, experience, and leadership, the Zebras will achieve great success. With unity and the unwavering support of the nation, there is no limit to what we can accomplish,” said the BFA President.