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BFA Appoints Mrs. Taylor as New CEO

The Botswana Football Association (BFA) announced today that Mrs. Goabaone G. Taylor has been appointed as the new Chief Executive Officer (CEO). An experienced leader, Goaba as she’s affectionately known will assume her responsibilities on April 5, 2021.

With more than 18 years of corporate and commercial professional experience backed by a distinguished track record of identifying the uniqueness of brands, accentuating their appeal, taking them to market, and maximizing their value, Goaba brings a unique set of skills, perspectives, and relationships to lead the BFA into the future.
Building on what the BFA has already accomplished, under her leadership, the Association hopes to hone its strategic direction, grow, and develop, as well as strengthen its partnerships and build new relationships.
Previously as the Country Manager of Econet Media, Goaba led the commercialization of the Pay-TV and Free-to-Air content platforms, implementing go-to-market strategy, driving brand awareness, partner and customer acquisition as well as enhancing customer experience.

Prior to Econet Media, Goabaone worked in the Wholesale Business arm of BTCL, spearheading business development efforts, managing complex international relationships with strategic business partners within the framework of an international body charged with maintaining practices and standards; a similar arrangement to that which exists in football, with both FIFA and UEFA.

Her previous roles have also required reaching down into grassroots organisations to encourage the development of local capability.

“My strongest conviction is to use all these skills to good effect in developing the local football eco-system, from grassroots onwards for both boys and girls. We need to build a ‘one vision’ view of the future where the interests of many prevail over the agenda of individuals within the game and its administration. Success will only come to those who work hard, together, for the love of the game. From the top to the bottom of football locally, regionally, and beyond,” said Goaba.

The incoming CEO added, “In partnership with the President of the BFA, Maclean Letshwiti and his NEC, it is time, in my opinion, to focus on what is best for the sport, from the very bottom to the very top. It’s time to come together. I can only do my part of course, but the way to excellence is clear.”

Goaba believes Botswana football is awash with raw and undeveloped talent adding that it is high time the BFA pulls together in coherence to achieve its goals and mandate.

“As the BFA, we ought to inculcate and push towards working as a team, for the sole purpose, passion, and the will to capacitate and facilitate this talent’s growth and development. That is my job, with the help of the Association, to lead in the progress of the game, in all its facets,” she added.

When welcoming the new CEO to Lekidi Football Centre, the BFA President, Maclean Letshwiti said, “I feel this is the best move to bring football forward. This restructuring of BFA’s leadership will ensure the company’s future success while expediting organic growth and new acquisitions.”

Goaba holds a Bachelor of Business Administration with a major in Marketing from the University of Botswana (UB), including an array of professional courses in the areas of Digital Marketing with the University of Cape Town (UCT), Senior Development Program with USB-Ed and Enterprise Risk Management with Botswana Accountancy College (BAC) among others.

Goaba’s 3-year tenure with the BFA is effective from April 5, 2021.

Development

𝐂𝐀𝐅 𝐂 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐂𝐨𝐮𝐫𝐬𝐞 𝐟𝐨𝐫 𝐂𝐨𝐚𝐜𝐡𝐞𝐬 𝐈𝐧 𝐖𝐨𝐦𝐞𝐧 𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐊𝐢𝐜𝐤𝐬 𝐎𝐟𝐟 𝐈𝐧 𝐋𝐞𝐤𝐢𝐝𝐢

CAF C coaching course for coaches in women’s football officially began today, marking the first day of a week-long training program that will run until April 14, 2025, at the Lekidi Football Centre.
 
Aimed at enhancing the skills of coaches in women’s football, the course has attracted 30 participants from various regions across the country, including areas such as Nhabe, Tsabong, Hukuntsi, Central, and the FRAFA regions. Notably, two of the participants come from the national team: current Mares midfielder Golebaone Selebatso and former Mares defender Lebogang Setereke.
 
The course, designed to provide in-depth coaching knowledge and technical expertise, is led by experienced instructor Sepheko Motlhagodi. The course is being coordinated by the BFA Women’s Football Development and Grassroots Instructor Ms. Barobi Nwako, ensuring that participants receive top-notch training throughout the program.
 
The CAF C coaching course aims to empower and upskill local coaches to help elevate women’s football in Botswana, with a special focus on developing the next generation of talent in the sport. By the end of the course, attendees are expected to have gained the essential tools and insights to further their coaching careers and contribute to the growth of women’s football in Botswana.
 
As the days progress, the participants will be engaging in various sessions, blending theory and practical work, ensuring a well-rounded learning experience that will benefit both the individuals involved and the football community at large.

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